Parents are people who look at the big picture. 

If you’re a parent, you’ve spent time thinking about your kids and their future, and whether you are leaving a better world behind for them.  

At Percy & Nell, we spend time thinking about the same things. Many of us are parents as well, and we know that the choices we make today are the ones our children are going to have to live with in the future.  

Consider this: the fashion and clothing industry is already one of the most polluting industries on the planet, and children seem to outgrow their clothes within months. What’s a ecologically-minded parent to do? Short of buying all your children’s clothes second hand or making them yourselves, buying from a business that makes sure it maintains as small a carbon footprint as it can is something you can do to help make the world a better place for the next generation. 

We don’t believe that loving the planet means that you should scrimp on quality, either. Our clothes are made of the softest organic materials that are extremely tactile to touch as well as being kind to the environment. They are comfortable, fashionable, and do a great job of keeping your child warm, snug, and protected against the elements. 

If you wish to pass on an awareness of the planet and a sense of guardianship on to your kids, the best way is to start them young and teach by example. What better way than to dress them in clothes that embody your ideals?